In case you’re attempting to make a profession in Artist Management, it’s almost unthinkable without either an Artist manager or agent, or both. Be that as it may, what’s the distinction? Do you need them? What’s more, how would you get one?
The further article will help you rectify the difference between artist manager and agent.
The above mentioned table indicates more differences between the Artist manager and Agent –
|They cannot make an arrangement of casting calls, also they cannot negotiate deals and contracts||Agents do all the work like casting your profile for roles, negotiating the offers basically being the middleman between the artist and contract.|
|Managers are expected to manage the artist’s image therefore also getting access to their social media.||Agents aren’t signed up for this role.|
What is an artist?
An individual who presents his art in the form of drawing, acting, dance, writing, photography, music etc. to an audience is an artist.
What’s an artist manager?
An artist hires a manager to manage his schedule and accounts, meetings, events etc. An artist manager plays an important role in building up an artist’s career also sticking with him in rough times. They earn a salary or a percentage of the artist’s income, as per individual contract.
Who is an artist agent?
A professional individual or a person who works on behalf of an artist to promote, represent and sell their work is known as an artist agent. They represent the business interest of the artist in many ways by pursuing licensing deals, publicity, individual sales or even opportunities like teaching, events or commission for artists. Artist agents mosty earn a commission of the artist’s sales or contract.
Let’s identify the differences between artist manager and artist agent closely.
If you are an artist and want to manage a small business like contributing your expertise to the entertainment industry so as to represent artists, launching a talent agency, may be the right choice for you. As long as you have a knack for recognising talent and bring it to the right table the industry will reward you. You could either work as a head of the talent agency or serve as a manager or agent. The agency of talent may consist of artists like singers, actors, dancers, musicians, models.
Artist Manager vs Agent:
- Manager job is to provide career guidance and business management. Managers can be anyone an artist trusts to manage their business. In many cases family members or friends are managers of artists as a good manager should be trustworthy, supportive and always selfless in order to grow the artist career so in that sense there are higher chances of friends and family considered for this position. Managers work with artists and manage their daily work routines like field calls, scheduling meetings, events, meeting deadlines if any, etc.
- AGENTS are a portion of an industry and do a specific job to find securing works for the artists. Licensed agents work for talents that engage in the occupation of offering, procuring or attempting to procure employment for an artist. The talent agent works on a commission procured by the artist’s earnings, typically not more than ten percent of any earnings made by the artist. An agent is the legal source of an artist’s opportunity that permits the artist a negotiable contract for work.
Jobs done by Artist Managers v/s Agents:
- An artist manager plays a vital role in shaping the career of the artist given his role of duties in the day to day life of the artist. They sometimes create, market, merchandise strategies, booking suitable gigs, plan album projects and recording sessions, film releases and tours. They are usually hired to think and plan for the artist. They are also brand advisors and business advocates of the artist. An artist manager’s duties depend on the industry and also the size of the client’s career. They hire staff for the artist, handle media exposure and PR too. Appearance on television shows, interviews with journalists and presence on social media needs to be guided and advised on point and this role is played by a manager. They do have a say on contracts and career of the artist but cannot negotiate job contracts on their behalf. They tend to manage the monetary flow of business and even advise on investments and income plans. Usually they stick to one client at a time given the plethora of responsibilities they serve in an artist’s career.
- An artist agent procures casting opportunities in terms of shoots, ads, etc., to the artist. They are basically money making machines for the artist that are not at the peak of their career. A good agent ideally brings opportunities to the artist’s table and helps him secure contacts in the business and meet influential people. An agent’s work is subjected to maintaining their end of the legal contracts through the artist.
Difference between artist Manager vs Agent:
As far as an artist’s career is concerned both agent and manager are strategic partners and both play a key role in lighting up an artist’s career. But then being quite similar there are few differences between them. They are:-
- Agents can arrange casting calls, get you work, or negotiate contracts or deals but managers can’t do so.
- Unlike agents, managers do not require certification or special licensing. Nor do they need to work for a management company, though some do. An artist’s manager can be anyone that is why relatives or friends tend to do that role.
- Managers can have you as their only client, which makes sure about high level of personal attention,unlike agents. They can also stay with you throughout your career, not like the agents who keep coming and going.
- As the agents most probably work on commission basis and managers are hired on fixed salary or certain percentage of actors income, the fees may exceed those of an agent as they can run as long as 15 or 20 percent.
- Managers have relations with artists that agents do not have. Such relations help the artists to meet producers,writers and other people that aren’t just limited in a specific project. These are the people who plan to do the things and who could put you in their plans, unlike agents.
- Unlike agents they can connect you to the writer who can specially write for you and they don’t put pressure on agents to produce and bring more work for the artist. Or either doing all this stuff managers can find you a good agent who can do that for an artist.
- The other big difference is that agents can’t take more than ten percent of their clients earning but managers don’t go through such restrictions. Most of them only accept 10% but very few ask for 15%, this means that they take 15% of clients earning upto $50,000 during one year period, but it drops to 10% if you make more than that.
This article will help an artist understand the importance of both managers and agents and why it is necessary to hire them. Also, you get what things you should do as an artist manager or agent if you are planning to opt any of the professions ahead in life.